The Pros:A�unfortunately, not much to say
The Cons:A�Simply put: not suitable for the common blogger
Publishers site: www.taboola.com
Just like the Outbrain widget, Taboola seems to be everywhere. You can’t not see the “by Taboola” tagline as it’s on many, many high profile websites such as Politico, Businessweek, CNN and more. That’s why quite a few bloggers might think “Hey, why don’t I try that on my own website?”. They do native advertising, but they also recommend posts from the same website. Sounds good, no?
Well, Taboola is completely focussed on working with big scale publishers. And they are focussed on placing their native ads and not just content recommendations from the same publisher. What that means is that you can’t simply set up an account for Taboola yourself. You gotta call them, let their sales people entice you and then join the group of the “premium publishers” (that’s what Taboola calls them anyway).
And here’s the thing: If you do not own a blog with massive scale (we are talking millions of monthly visitors here), then Taboola’s sales guys won’t even get started and set you up. Truth is, Taboola might be a good choice if you own a media empire (yet, I have the feeling you likely don’t) and would like to make some money with native ads. However, for the common blogger who is looking for a neat related posts plugin, Taboola is most probably not the right choice. But that’s ok! There are many nice plugins out there for you (check our overview of plugins).