The 10 Best Related Posts Plugins for WordPress

Outbrain

Outbrain WordPress Related Posts Plugin

 

The Pros:A�Easy to use for monetization (if you have enough visitors!), detailed analytics and it’s free

The Cons:A�Requires registration, more of a monetization than recommendation algorithm at work

Publishers site: www.outbrain.com
Wordpress link: www.wordpress.org/plugins/outbrain/

 

The Details

Ahh, the famous Outbrain widget! Related posts “Recommended by Outbrain” (often with the little orange Outbrain icon) are probably the ones most widely recognized. And that is easy to explain: Outbrain started out as a way for publishers to monetize content via native advertising. While related post companies such as nrelate added the option to monetize later on, Outbrain’s whole reason d’etre revolves around monetizing a website.

And it appears to be fairly successful at what it does: With more than 100,000 medium to large websites using its service (check CNN et al), A�Outbrain claims to generate 15 billion page views per month, reaching 87% of the U.S. internet population (check Wikipedia for details). Ain’t bad, eh?

The question though is: Can a related posts plugin that was purely developed as a byproduct to allow the inclusion of native advertising actually work properly for somebody who wants the related posts feature and that feature only? Truth be told, no. The Outbrain widget is squarely focussed on showing ads that match the content. Showing other content that matches the content is of lower priority.

Also, the customization options are very slim allowing you to choose between thumbnail and text links. That’s it. Nothing more to choose from or customize yourself. And finally, the reason why everybody knows “Recommended by Outbrain” is that website owners cannot disable the link below the related posts, leading to an even less customized integration.

So, in case you do not happen to run a huge website looking primarily for a way to make some bucks we would not recommend Outbrain. There are better tools around when it comes to related post plugins.

PS: Since the WordPress plugin has not been updated in the last 2 years there is an official warning an the WordPress directory page now that it might not be maintained anymore and could have compatibility issues. Another reason not to go for Outbrain 😉

 

>>A�Next:A�YARPP (Yet Another Related Posts Plugin)

 



Eric

Eric co-founded Followistic and is usually busy with talking to customers and our developer team alike, trying to get everything running smoothly. Besides that he is crafting content for the blog of course.



  • Barry Kooij

    I’m wondering why you left out Related Posts for WP? https://wordpress.org/plugins/related-posts-for-wp/

    • followistic

      Hi Barry,

      thanks for pointing that one out. Looks cool! I’m gonna collect some more suggestions and then I’ll update the article.

      • Barry Kooij

        Hey there,

        Any update on this? I’d love to hear your opinion on it 🙂

        Kind Regards,

        Barry Kooij

  • redcrew

    Hi Eric,

    Thank you for the in-depth analysis of the different related posts plugins. I loved the table comparing the features for each option. With nRelate closing down, I’ve discovered monetization, personalization, and performance are three key factors people are looking at for related posts.

    • followistic

      Hi Deborah,

      thanks for the kind words. The post was a lot of work and it’s great to know you appreciate it 🙂
      I hope I can update the post in the future whenever there are new and interesting related content plugins, so that it’s always up to date.

  • http://www.fiz-x.com/ FizX

    Outbrain show more outbound links than links from your site. So you are doing FREE service to them to send outbound traffic to them and NO you cannot OPT out from it. So bottom line you will show 6 of their links and 4 of yours.. If you are lucky..

  • http://newlocalmedia.com Dan Knauss

    I think you’re understating the performance issues with the plugins that have been banned with some hosts. This is a serious issue. It’s not just about the size of your site, it’s about visits/users, especially concurrent users. These plugins do not do well under load. Benchmarking them for performance would probably be the single most useful selection criterion.

  • Ivan M
  • Isabell Gr

    Is this only available at the bottom in posts? Is it possible to get it at the top of the first page?

  • http://www.themommycity.co.za/ Sarah

    Thanks for this, decision made, Zemanta it is for my blog.

  • James Montgomery

    Great list, you should try out Related Posts Pro, it has a really cool “post pool” visualization – https://99robots.com/products/related-posts-pro/

  • http://mtasuandi.com M Teguh A Suandi

    Hi Eric,

    I just published my related posts plugin on WordPress.org. You may want to check this https://wordpress.org/plugins/sebar/. Hopefully it can help someone out there.

  • http://cockshowcase.com CockShowcase

    Thanks for the post

  • Vladimir Unguru

    Hi Eric,

    Thank you very much for your in-depth article. The table helped me to compare the plugins very eficiently. After playing around with YARPP for a week or so, based on your post I definitely would choose Zemanta.

    A small clarification: YARPP is in fact a 2 in 1 plugin. The standard one is self hosted with no registration, whereas the pro is external with registration.

  • http://Limk.com Ozer from Limk

    Hey Eric,

    First, thanks for great article. We built Limk as related posts widget for WordPress, Tumblr and Blogger.

    Launched early in this year and the platform served over 500 million recommendations with hundreds of happy publishers.

    Key advantages of Limk:

    – Limk related posts widget is using the direct internal URLs, no redirection urls. Good for SEO juice.

    – Mobile ready, looks great on mobile phones and tablets

    – Stats panel gives all the data you need.

    – Optional monetization is available for publishers.

    Bloggers can give it a shot (it’s free by the way):

    https://app.limk.com/auth/signup?utm_source=register

    Would love to help anyone to try our platform: [email protected]

  • Clement Chau

    Thanks for such detailed analysis Eric. Speaking about plugins, usually I will try out all of them first from http://www.socialambush.com and if it works well and great, i’ll then only purchase from the official develop, lower risk and they do really have hell lot of extensions and plugins and even themes =)

  • Gerald Stade

    Really helpful, well-sructured article for getting a profound good overview about related-post-Tools. Good work.

  • Rahmat Alamin

    World’s largest collection of free plr wordpress themes for every need, you can find it here http://www.0pr.net/

  • http://www.wordsuccor.com/ kate sheren

    I have only heard and use the Outbrain plugin, But these all are new for me. I will definitely try them to see which works best for me.

  • Pankaj kadam

    Hi Eric,

    Many thanks for opening our vision towards such plugins. I would definitely explore them.

  • http://www.abiwrites.com abiwrites

    Hi,

    Thanks for sharing these resources.

    Related post plugins are really important for bloggers because it helps them retain their readers, gives their readers option what to do next when they have finished reading your content, and improves the bounce rate of your website – very important for SEO.

    I have also included other related post plugins in my blog post:
    http://www.abiwrites.com/best-wordpress-related-posts-plugin-for-2016

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    Practical comments . BTW if people have been needing a a form , my colleague used a fillable form here http://goo.gl/YDZIB1

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